Use of ratios should be accompanied with the limitations associated with their use and what addition

Write a business report of 2,400 words on the company ASOS PLC from the stance of a potential investor. Your review of the company should discuss which key areas you are considering and why. The use of ratios should be accompanied with the limitations associated with their use and what additional data would be required for a full financial review. Your review should incorporate a commentary as to how well the company is performing within its industry sector. Consider why there may be differences. Looking to the future, discuss what main risks and opportunities the company is facing and how they are addressing these. This section of your report could include both a financial and a non-financial analysis. Appendices may be used to contain information to support your report. It would not be expected that a full set of accounts should be included in the appendices, but extracts from the accounts may be appropriate. One of the appendices should contain your bibliography. The appendices are not included in the word count.