The sales and marketing strategy, and the financial background, containing projected profit and loss

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement. Well, it’s a bit more than that in practice; basically everything you know about how to set up and run a business will be demonstrated here. We’ll allow you no more than 20 pages, not including a one-page executive summary and appendices