The financial reports will give you an internal perspective and any media reporting will give

Required: 1. Visit the website of your chosen and approved company and obtain the annual reports for the previous three years (2014, 2015 & 2016). Note: Financial statements are contained within the annual reports. Read the Director’s and/or Chairman’s report as well as other qualitative information about your chosen company. This will give you an idea about the background of the company as well as any highlights. It may also be useful to see if your company is being followed by the media. The financial reports will give you an internal perspective and any media reporting will give you an external perspective from the media’s point of view. 2. Perform Trend Analysis of the main items of profit and loss account and balance sheet for 2014, 2015 and 2016. 3. Perform a complete ratio analysis for the financial statements for 2014, 2015 and 2016. 4. As a result of your analysis and research on the company write a report in Microsoft Word which brings all of the above analysis together in a professional format. You have to use benchmarking to analyse the ratios. Your audience is the board of directors of your chosen company.