IHP 510 5-2 Final Project Milestone Two: Situational Analysis

Instructions

For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT analysis. Now, for this second milestone, you will conduct a full situational analysis to identify the internal and external market factors that impact Bellevue Hospital, propose a service to market for the organization, and generate a marketing goal for this proposed service.

To complete this assignment, review the Final Project Milestone Two Guidelines and Rubric document.