Identify the business strategy adopted by Zhivago Brands and explain briefly how to reach decision

Required [All requirements must be answered] 1. Identify the business strategy adopted by Zhivago Brands and explain briefly how you reached your decision on the type of business strategy adopted. 2 Marks 2. Calculate the Growth Component analysis of strategic profitability analysis. 6 Marks (Include whether Favourable or Unfavourable for Qs 2 to 5). (Refer to Chapter 15 of the Horngren text). 3. Calculate the Price-Recovery component of strategic profitability analysis. 6 Marks 4. Calculate the productivity component of strategic profitability analysis. 6 Marks 5. Calculate the variance in operating profit for Zhivago Brands Ltd for the 2016 and 2017 accounting years. 4 Marks 6. Provide one measure from any of the above tables for each of the four Balanced Scorecard perspectives. Relate your measure to its perspective..