Analyze the merger between Seven West Media Limited and Prime Media Group Limited

Question: For this assignment, you should analyse the merger between Seven West Media Limited (ASX: SWM) [Acquirer] and Prime Media Group Limited (ASX: PRT) [Target] announced on October 18, 2019. You should analyse the deal based on the information available at the time the deal was announced. Your write-up should address the following points: Overview of acquirers’ industry and its business and discussion of acquirer’s business plan/strategy and its merger strategy (about one page) The analysis should be based mainly on lecture 2 and include the following elements: Industry analysis: Focus your discuss on cyclical or structural changes that the industry might be undergoing that might be relevant for the merger Company analysis: Analyse recent (last five years) financial performance and trends in performance of the acquirer (and the target) Focus on financial performance and trend that might be relevant for the merger Devise/analyse company strategy based on the industry and company analyses above Devise/analyse company’s merger strategy: should What kind of companies should the acquirer acquire based on your analysis? Deal Rationale Justify or criticise the deal concept and explain the logic (or lack thereof) of the deal. Using tools and concepts from lecture 1 and the three slides on synergy in lecture 3, describe the motivations and the rationale for the deal Try to link the deal rationale with the industry/company analyses above. How does the current deal fit with your analysis (of acquirer’s business/merger strategy) of the kind of targets the acquirer should pursue --- i.e., is this deal a good ‘strategic fit’ for the acquirer? Does the deal make sense in a long-term or ‘strategic’ sense?