ANALYSIS: Qualitative: · Does the idea of opening an outdoor patio appear to make sense

SYNOPSIS: Two partners, Craig and Paul, recently opened a Chester’s Place franchise in Fort McMurray, northern Alberta. They must decide whether to build an outdoor patio. The two partners must look at the “qualitative” and “financial” aspects of the proposal. They must also consider the “risks” involved with the proposal of building an outdoor patio. ANALYSIS: Qualitative: · Does the idea of opening an outdoor patio appear to make sense? o Do you think customers would be attracted to a patio restaurant? Why or why not? o Are there any cons or adverse issues that should be considered? · Is there a need for a restaurant with an outside patio in such a northern climate? · Who is the competition? How large is the competition? · What other factors must be taken into consideration? · What competitive advantages does Chester’s Place possess? 1 1 1 1 MicrosoftInternetExplorer4 0 2 DocumentNotSpecified 7.8 磅 Normal 0