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IHP 510 10-1 Discussion: Sharing Your Marketing and Communication Plan
Congratulations! Your final healthcare marketing and communication plan has been accepted and you are now ready to launch the plan. This...
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Jul 16, 20211 min read
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IHP 510 9-1 Final Project: Marketing and Communication Plan
Instructions Submit your final healthcare marketing and communication plan. It should be a complete, polished artifact containing all of...
BAE Admin
Jul 16, 20211 min read
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IHP 510 8-1 Worksheet: Budgeting for Healthcare Marketing
Instructions For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and...
BAE Admin
Jul 16, 20211 min read
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IHP 510 7-2 Final Project Milestone Three: Marketing and Communication Strategies
Instructions In this section of the marketing and communication plan, you will develop specific marketing strategies to support the...
BAE Admin
Jul 16, 20211 min read
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IHP 510 7-1 Discussion: Bringing Together the Five Ps of Healthcare Marketing
For this discussion, you will reflect on what you have learned in this course about the Five Ps of healthcare marketing (physicians,...
BAE Admin
Jul 16, 20211 min read
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IHP 510 6-2 Worksheet: Matching Healthcare Marketing Techniques to Specific Target Markets
Instructions For this worksheet task, you will propose marketing and communication strategies based on the target market and demographics...
BAE Admin
Jul 16, 20211 min read
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IHP 510 6-1- Discussion
For this discussion, you will evaluate a specific communication that you have received in your professional life from an organization’s...
BAE Admin
Jul 16, 20211 min read
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IHP 510 5-2 Final Project Milestone Two: Situational Analysis
Instructions For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing...
BAE Admin
Jul 16, 20211 min read
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IHP 510 5-1 Discussion: Healthcare Marketing Strategies: Consumers and Stakeholders
For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular...
BAE Admin
Jul 16, 20211 min read
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IHP 510 4-2 Worksheet: Conducting a SWOT Analysis, Considering the Competition, & Making a Proposal
Instructions For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a...
BAE Admin
Jul 16, 20211 min read
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IHP 510 4-1 Discussion: Physicians & Patient in Healthcare Marketing: Goals & Ethical Considerations
For this discussion, you will consider the relationship between physicians and health organizations and examine how this informs...
BAE Admin
Jul 16, 20211 min read
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IHP 510 3-2 Worksheet: Ethical Decision-Making in Healthcare Marketing
Instructions For this task you will first compare the ACHE and AHIMA code of ethics, and then review a brief case from Healthcare...
BAE Admin
Jul 16, 20211 min read
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IHP 510 3-1 Final Project Milestone One: Introduction
Instructions For this first milestone, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the...
BAE Admin
Jul 16, 20211 min read
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IHP 510 2-3 Staying on Track
Begin work on Final Project Milestone One: Introduction, due in Module Three. In this first milestone, you will provide an introduction...
BAE Admin
Jul 16, 20211 min read
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IHP 510 2-2 Marketing Exercise: Whose Vision Is It?
Instructions For this task, you will examine how a healthcare organization’s vision, mission, and values are aligned to its marketing...
BAE Admin
Jul 16, 20211 min read
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IHP 510 2-1 Short Paper: Aligning a Healthcare Organization's Mission, Values to Marketing Efforts
Instructions For this task, you will reflect on the foundations of healthcare marketing as discussed in the assigned readings in the...
BAE Admin
Jul 16, 20211 min read
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IHP 510 1-2 Marketing Exercise: Mayo Clinic's Atrium Healthscape
Instructions For this task, you will examine how the Mayo Clinic’s creation of a “healthscape” aligns to the organization’s mission and...
BAE Admin
Jul 16, 20211 min read
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IHP 510 1-1 Discussion: Effective Healthcare Marketing Practices
This discussion is multifaceted: You will introduce yourself and start to explore important ideas in healthcare marketing, such as target...
BAE Admin
Jul 16, 20211 min read
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